Jessica Swanson

50 Tantalizing Free Offers Examples

One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they'll do whatever it takes to get a hold of it. But, here's the catch. What you're offering your pro... Read >

12 Tips For The Social Media Newbie

Many small business owners are silently watching social media marketing from the sidelines. They're intrigued, interested and attracted by this new marketing channel, but don't feel quite ready to join in on the game But, no worries. Here are twelve si... Read >

3 Simple Tips for Writing Your "About Page"

Did you know that the "About Page" is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they're interested in knowing the "person" behind your small business. They just wan... Read >

Avoid These 5 Twitter Mistakes

I admit it. I'm a Twitter gal and I absolutely love what Twitter can do for small business owners. It produces massive visibility, it's a top-notch lead generation tool and a powerful networking platform. Unfortunately, Twitter continues to mystify man... Read >

50 Powerful Call to Action Phrases

Are your prospects doing what you'd like them to be doing? Are they ordering your ebooks, opting into your website or clicking on your links? If not, you're missing out on one of the top-secret weapons that copywriters have used for years to get their ... Read >

Three Twitter Time-Management Strategies

So, you've jumped on the Twitter bandwagon and have embraced the experience wholeheartedly. You're doing everything that you should be doing, Tweeting out industry tips, quotes and strategies, connecting with targeted followers and spreading the word a... Read >

Twelve Simple Ways To Generate More Blog Traffic

Imagine that you've taken the giant leap to start a blog to bring more brand awareness and exposure to your small business. You've taken all the necessary steps to build your blog platform and now comes the day when you make your very first blog post. ... Read >

Creating An Article Resource Box That Works

Article marketing can be a fantastic way to position yourself as an expert, boost your visibility and generate more leads. However, all of your article marketing efforts will be in vain if you don't have an impressive article resource box. So, wha... Read >

Brand Your Small Business Through Your Twitter Background

Once you've signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to "bore" your followers to death. Not to mention that you're... Read >

What Losing Weight Can Teach You About Marketing

Have you ever struggled with losing those last ten, twenty or even fifty pounds? If you're like most Americans, the constant battle to lose weight is a full-time job! Here's my own personal "weight" ordeal. I was always naturally thin and one of those ... Read >

Marketing Lessons From The Renaissance Fair

Last weekend, our family visited the Bristol Renaissance Fair in Wisconsin. What a hoot. The bottom line is that if you can't have fun at a Renaissance Faire then you can't have fun anywhere. And, of course, the whole fair got me thinking about, you guess... Read >

Social Media Won't Fix Your Broken Business

Social media marketing. Just seeing the phrase elicits a wide range of emotional responses from today's small business owner. Probably the most common emotion is that social media marketing will SAVE your small business. You've heard time and time agai... Read >

7 Costly Marketing Mistakes

Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to Write a Powerful Headline. Whether you are writing a newspaper ad, email message or press releas... Read >

What Small Business Owners Can Learn From Kiosk Salespeople

I was walking through my local mall the other day, when a woman at a kiosk asked me if I had a minute to try out her special, like-no-other-in-the-world hand cream. I'm the first one to admit that usually I hate being accosted by kiosk sales-people. But,... Read >

Marketing Is Everything That You Do

What is the definition of marketing? The dictionary states that marketing is the business activity of presenting products or services in such a way as to make them desirable. Obviously, marketing consists of writing great ad-copy, producing creative busin... Read >